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Books to read if you're planning a vacation in "Commerce", sorted by average review score:
The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Published in Digital by McGraw-Hill ()
Authors: Leland Harden and Bob Heyman
Average review score:

Too basic but full of examples and references
This book is too basic if you're counting on it to earn big bucks. It does touch a few aspects of opening a online auction business - finding the right marketplace, marketing, etc. However, the lessons are too basic which I think most of us already knew it without reading this book.

The biggest benefit of this book is lots of examples & reference. About 1/3 to 1/2 of the book is case studies, resources/reference. So you're already know how to run online acution business but just lack of information, this is it. If not, better look somewhere else.

I only recommend this book to people who know about online auction business but just don't have time to collect information themselves. This is an easy solution.

Increase Profits: Small or Large Companies
Harden does it again. Mr. Harden, the Internet Marketing expert and author of "Net Results" and "Net Results 2" (books that set the standard for setting up company web sites and THE primer of Internet Marketing), has focused on the niche, but growing, Internet segment of Auctions. Whether you're a "consumer buyer," the owner of a "Mom & Pop" store (who might sell trading cards, comics or antiques) or the Sales executive of a manufacturing company who needs to move excess inventory, everyone can learn how to make auctions build revenue and increase the customer base for their enterprise. With the Internet, and company, large or small, can gain worldwide attention (and business) through advertising their products via various auction sites. From one-time customers those companies can now develop on-going relationships and referrals. Thinking of starting your own home-based business? Look at what you can advertise and sell via Internet auction sites. Did I mention the minimal cost of auctions "advertising" vs. the more traditional forms of newspaper ads, yellow pages, direct or co-op mail, etc.? Harden leaves nothing out. Auctions provide one of the most cost-effective marketing media available; lower cost marketing = greater profits. As a Vice President of a sizable regional company, I'm glad I've got "The Auction-App" on my "refer to again and again" book shelf.

Up to the next level
If you're a small company (or maybe an eBay Power Seller) auctioning online, this book can take you up a level. Also a good book for medium to large companies that want to use online auctions to establish another selling venue and to gain new customers.

Content Management Bible
Published in Paperback by John Wiley & Sons (15 December, 2001)
Author: Bob Boiko
Average review score:

Exhaustive and repetitive
While this book certainly offers valuable information it's repetitive to the point of being laughable.
A diligent editor with a pair of scissors could have improved the book vastly.
The constant cross referring is also pretty annoying - with a good index who needs it.
The illustrations are not just cheesy as stated by another reviewer - they are plain silly.
I'm easily bored - thus I hate books that spend page and page again on telling me what I will learn reading the coming pages - get to the point for crying out loud.
It seems that the book is written solely for web project managers in very, very, very large companies. In fact I doubt that any company would be able to afford a process so painstakingly slow as proposed in the book when choosing or developing a cms. If anyone would be foolish enough to do it they would find out that when they finally after 3 years of hard labour implement the system it's been surpassed a thousand times by new products.
Why then give generous 3 stars? Because the book did make me think. While I often disagree with Boiko at least I was forced to rethink a lot of concepts.
There's plenty of room for improvement for the second edition.

A simply outstanding reference work
As a "tecchie" in our IT department, I often have a difficult time articulating *why* we need a (or any) Content Management Systems *at all*.

This book provides 1000 pages of rationale for even the most inquisitive (and often adamant) management folk. And it does so in a very well-organized fashion *without* getting bogged down in "techspeak".

The authors are to be congratulated for a fine piece of writing that is very useful in planning, justfication, and implementation of enterprise-wide Content Management Systems.

I'd recommend it to *anyone* who is looking for a coherent detailed picture of Content Management concepts.

Should be given six stars
Content management is a major task in my job - we integrate 2 ERP systems, web servers, 2 document management systems.... and there are plenty of places we could improve.

This book was a godsend. Almost every page has something that's relevant. Almost every page, I find myself thinking "I know exactly what you mean", or "Hey, we could really use that idea".

But despite all the useful information, it remains very generalised and extremely readable. Unlike many books of this kind, it doesn't dwell on specific products (or even programming languages) that will likely be out of date in twelve months. The focus is very much on concepts and best practices that will stand the reader in good stead for a long time.

I would go so far as to say this is the most helpful IT book I have bought in the past 12 months. Highly recommended.

The E-Commerce Question and Answer Book: A Survival Guide for Business Managers
Published in Paperback by AMACOM (30 December, 1999)
Author: Anita Rosen
Average review score:

A survival guide for managers
Anita Rosen's E-Commerce Question And Answer Book appears in its second edition to provide a survival guide for managers who want to assess their products or services for ecommerce potentials. From fulfillment policies for the Web to selecting service providers, this reviews the basics.

An invaluable step-by-step approach.
Is anyone making money on the Net besides web developers? If so, how can a small business participate, expanding their customer base and growth potential? The E-Commerce Question & Answer Book joins a few others on how to make money on the internet and addresses many side issues, from whether to hire a programmer to create Web pages to understanding how databases work in the e-commerce world. Invaluable here is a step-by-step approach which rates and discusses options and then tells how to achieve goals.

An EXCELLENT guide to making sense of the Internet
Very helpful guide...clear, concise & always to the point. We're a nontechnical company (construction) moving a major part of our business toward e-commerce. This book identified and explained many of the issues & questions we'd been stumbling over. Highly recommend it as both a primer and a blueprint for taking on the e-commerce world.

Fastalliances(TM): Power Your E-Business
Published in Digital by John Wiley & Sons ()
Author: Larraine D. Segil
Average review score:

Written In 60 Days, and Reader Suffers Pain

One of a few books I bought in an airport bookstore rather than on amazon, my first thought is that the amazon process really does help--this book is flashy enough to get one to buy it on the fly, but probably would not survive in open competition when alternatives are easily visible in an electronic bookstore.

The author notes that the book was written in 60 days. It shows, and the reader is the one that suffers. I have no doubt that the author, an attractive person by the photo, is a wonderful speaker with many insights to offer. The book, however, is not well laid-out and one has the feeling that 100 different briefings have been sorted into chapter files and dumped into the book. What couldn't be fit into the text was turned into sidebar or text figure.

The book includes a CD-ROM I will never use, as well as a URL for a web address I will never visit. I would rather they had put the money into better editing, more white space, and a much better structure for the book.

My bottom line: the book should not be ignored, but I would recommend that the executive interested in these concepts have a strong younger manager of promise read this as one of 3-4 other similar books, and distill all of them into a ten page memo.

Collaboration with Appropriate Velocity
The hybrid title obviously fuses two very important words: "fast" and "alliance." It is Segil's assertion (and I totally agree) that "The e-commerce business world has turned many old rules on their heads....You have to be ahead of the [other] players in this game. FastAlliances can be the tool -- the approach that helps you reinvent a small part of your organizational structure if you are a traditional (not new Internet) company. If you are a new Internet company, the challenge will be to apply some level of discipline while maintaining the velocity you have already created." So the emphasis for all organizations (regardless of size or nature, be it a "traditional" or "new Internet" organization) must be on forging and sustaining appropriate strategic alliances while conducting business at a high rate of speed. How? Segil offers a "unique model" which suggests a seven-step approach:

1. Diagnosis of Your Company, Competitors, and Industry

2. The Up-Front Work in the Creation of FastAlliances

3. Define the Deliverables for FastAlliances

4. Managing Stakeholder Expectations

5. The Essential Characteristics for Business Development

6. Leveraging the Global E-Space

7. Employing the E-Mindshift System

Actually, there is a Step 8: The Deals -- Making, Managing, Adding Value, and Terminating Them. She explains the "nitty-gritty of creating and managing FastAlliances -- metrics, ongoing change mechanisms, and knowledge transfer; tools, tools, tools!" There is a separate chapter devoted to each Step, followed by a final chapter (Chapter 9) in which she discusses "Pitfalls and Opportunities -- Summing Up." This is an especially valuable chapter because Segil addresses a key issue: How to grow a company in e-space by using traditional alliances along with FastAlliances.

In the Afterword, Segil provides her e-mail address, inviting readers to visit her website and thereby gain access to a suite of more than 25 software processes that comprise the Larraine Segil Partner Relationship Management (PRM) System. She also provides her e-mail address with the expressed hope for a continuing relationship with her readers. In other words, Segil continues to seek out FastAlliances of her own which perhaps (just perhaps) may include one with you. I also direct your attention to two appendices: FastAlliance Toolkit and Companies Supplying Weapons and Countermeasures in the War for Web Customers.

I rate this book so highly because its material is substantial and logically organized, because it is very well-written, and because (as Segil herself would no doubt agree) the book enables, indeed encourages each reader to select a combination of concepts, strategies, and tactics which is most appropriate to her or his own organization. Yes, to some extent, this is a "How to" book but it is also a "Why to" book. The seven-step or, for some, eight-step process allows for all manner of modifications to accommodate (a) the unique needs and interests of each organization and (b) changes in that organization's circumstances (eg leadership, resources, or competitive environment). Of course, the value of this book will be determined by the nature and extent of needs to which its ideas are applied, and, the skill with which such application is made. Now more than ever before, organizations need all the friends they can make...and then keep. Segil suggests a practical and comprehensive process to achieve that objective. Now more than ever before, organizations must also be able to maintain the velocity necessary to compete successfully. Segil also addresses that need. It's nice to know where to locate her if and when a FastAlliance with her would be appropriate to you both.

A MUST-READ FOR ANYONE WHO WANTS TO EXCEL IN E-BUSINESS
REQUIRED READING FOR ANYONE WHO WANTS TO EXCEL IN E-BUSINESS E-business is NOT dot.com business --- It is about supply chain management and customer relationship management. Segil shows readers how FastAlliances can help them stay lean while growing. Her keen insights and expert approach can help any organization use FastAlliances to do the real business of e-business. Readers become armed with the management tools they need to transition from the traditional to the new economy. TRULY GROUND-BREAKING! A MUST READ!

A Food Lover's Companion to Tuscany
Published in Paperback by Chronicle Books (March, 1998)
Authors: Carla Capalbo and Carla Caplbo
Average review score:

It's not a cookbook!
This is a lovely book with lots of good food information, but it's misleading to put it in with cookbooks! I bought it hoping for some great Tuscan recipes tucked in amongst the info about where to find good food. No recipes!

Excellent
This was the book we used the most in Tuscany. The book provides excellent recommendations on restaurants, wineries, markets, cermamics shops and food shops. It helped make our vacation in Tuscany wonderful.

An excellent guide!
I have traveled in Tuscany last fall and tried quite a few restaurants, markets, cheese shops and wineries based on this book's recommendations. All were absolutely wonderful. I am greatful to the authors for making this such a great vacation.

The Internet Security Guidebook: From Planning to Deployment
Published in Paperback by Academic Press (15 February, 2001)
Authors: Juanita Ellis, Tim Speed, and William P. Crowell
Average review score:

Excellent Security Handbook for any IT Exec
This book surprised me with its ability to break through the technical jargon and explain security in a very familiar sense. It gives an item-by-item breakdown of what companies need to do to get their networks in order. It also explains the pitfalls and the potential consequences very well. It should be on the bookshelf of every company's security auditor. I found it to be invaluable as a resource and very helpful in finding ways to expand my knowledge deeper into the areas of interest to me. It is obvious the authors are not only technically sound but have an understanding of what it all means from the business side. I would highly recommend it!

Cuts through the complexities of Internet security
This book should be required reading for every IT professional because unless security is everybody's business there will be no real security. The problem to date is that IT security is becoming increasingly complex, and the reality of Internet connectivity just adds to the complexity.

What makes this book so valuable is that it clearly explains the fundamentals of Internet security and its most important parts in terms that someone who is not a security professional can understand. Aside from the complexities of security itself, factors such as cryptography, authentication and public key infrastructure and messaging are highly specialized and difficult for the non-practitioner to grasp. Again, this book clearly explained those in such a manner that you "get it".

The authors don't stop with a great discussion of security in general and the technical issues in particular, they next lead you through the development of a plan to address common exposures. I like this approach. I also liked the response scenarios and advice for steps to be taken when you inevitably become a victim - and chances are that you will if your company is on the Internet (and what companies aren't these days?)

This valuable 375-page book wraps up with a big picture view of a total security package and two appendices: one on available security tools and the other a computer emergency response team (CERT) report template.

I highly recommend this book to anyone in IT, especially management, because awareness is the first step towards an effective security program. It is so well written and packed with great advice and information that it earns a solid 5 stars.

A must read for every IT Executive
A plain english review of what internet security means to the enterprise. There is enough information to educate without overwhelming the less-than-technical. If you are wondering if your company's internet connections are as secure as they need to be, this is the book for you. It is filled with references to helpful sites and software as well as guidelines for coming up with a security policy that fits any type of organization.

Techies: Haven't been able to get your decision makers to listen to your security concerns? Buy them a copy of this book.

The Complete e-Business and e-Commerce Programming Training Course (1st Edition)
Published in Paperback by Prentice Hall PTR (28 March, 2001)
Authors: Associates, P. J. Deitel, Deitel & Associates, Harvey Deitel, and Dietel And Nieto Deitel
Average review score:

Expensive for what you get
I don't understand the good reviews this book got. I was excited about this book and thought I scored a hit when I found it at my library. What a dud! If you are going to start an e-business, you need to find a place to host your site. NOT COVERED! You should expect a book this expensive to point out what to look for in a hosting site, tip you off to bad deals on hosting, expectations on pricing, pricing structures, etc. How on earth can you set up a site without this information? Will you have physical access to your server (should you)? or will you simply upload from a distance? What about hackers? Do you protect the site or do they protect. Is it possible to go it alone (i.e. host the site at your business with a T1 line)? What's involved with going it alone? How do you get a T1 line to your business? None of these things are covered. And the biggie most people want--Credit Card transactions. Not much here either. Cursory information you can glean off the web. There's some information on what happens to the data during a credit card transaction (reads like a TIME-LIFE book), but again, no information on how to choose a Merchant provider, or what to look for in such providers. CyberCash and a few big name players are listed with their web addresses, but you can get this info on the web yourself. Just try, as a startup, to sign on with cybercash. The fees will be outrageous. No ratios as to cost/cc transactions in line with your business is discussed, just dry reporting on how others do it. You come away saying to yourself, ok so that's what's going on (in a very general way), but there's nothing to tell you how to do it yourself. No guides whatsoever. No example business plan, nothing. There are some nice chapters on XML, DynamicHTML, ASP etc., but you can get this in more depth in other books and still pay less than this book. There are some really stupid things in here too. Like a history of computers? What the ... is this doing in here? An introduction to Internet Explorer? If you need an introduction to IE, you shouldn't be thinking about e-commerce yet. Marketing info and business info is provided to the level that you'd understand what people were talking about if you joined a firm that needed to do this. But you would not be in any position to actually do marketing, or e-business. If you read this book cover to cover you will come away with a lot of information, but still be unable to do e-business, e-commerce, or even run a busy website. Boy am I glad I didn't buy this book.

Anyone interested in making a TRADE?
Hi. I currently own the 'e-Business & e-Commerce How-to-Program' book by the authors. If anyone out there currently owns the XML book by Dietel & Associates, and is interested in making a trade, please send me an email. The trade can be either permanent, or just a temporary swap. Which ever you prefer.

GenerationExcel@aol.com

Informative, in depth yet simple, a complete resource!
It doesn't come better then this, I purchased this book a week ago and I can not put it down. I am simply amazed at the way this book tackles complex issues in such a simple and straightforward manner. It eases you in so that you fully understand the laws, ethics, asthetics, marketing and solutions to every E-business question ever asked, on top of that it teaches the programming languages of all major languages for the web. Whether you want a profitable business on the web, or just a fantastic site with the most modern abilities, then look no further. This is the ONLY book you'll ever need. The Marketing section alone makes this book worth the money.

SSL & TLS Essentials: Securing the Web
Published in Paperback by John Wiley & Sons (11 February, 2000)
Author: Stephen A. Thomas
Average review score:

Probably the best book on SSL
A fantastic book on SSL/TLS. Enlightened me with lots of information which I searched for on web but couldn't find.

By the way, there is some mistake in the book.

Page 48, Figure 3.3: The 'pending read state' is not copied to 'actual read state' upon receiving a change cipher spec(message number 6) from the client. Fortunately, it is correct in page Page 50, Table 3.6, step 6.

Great book for anyone who want to Use SSL & TLS
I'm new in Network programming and I'm very interested in
Internet programming so, i wanted to start with some internet protocols like HTTP by Stephen Thomas "> if u r interested you should go ahead and buy this book

Excellent book for fundamentals of SSL
It has been an eye-opener for me in understanding the concepts of SSL. A must read book for people to get a head start with SSL.

Cyberunion: Empowering Labor Through Computer Technology (Issues in Work and Human Resources)
Published in Hardcover by M.E.Sharpe (August, 1999)
Authors: Arthur B. Shostak and Daniel J. B. Mitchell
Average review score:

CyberUnion not for the cyberSkilled
This book seems tailored to the Web novice. And it's not very insightful about unions either, relying mostly on old platitudes and even a 1947 book by C. Wright Mills to discuss the bureaucratic obstacles to computer-driven change.

I have designed a few simple Web pages and been involved in Web planning at my union. To me, this book offers little in the way of new insights.

Review From a Cyber-Unionist
This book has effectively established the "bar" for cyber-unionism. Some might complain that the book is not detailed enough or technical; however, Mr. Shostak is the first author to formally challenge existing paradigms and move unions to action.

As a student at the National Labor College, Vice President and CIO of my union, and webmaster for our site, I recommend this book as a must read for any unionist who is attempting to implement technology in their union. Actual implementation methodologies and philosophies should be forthcoming in his next book which I am eagerly anticipating.

An extremely useful tool for the union activist
This book gives you the particulars as well as the rationale for trade union activists to be active in the use of computers. It is fair to say that already the book is having an inflence on how union organizers function in this technolical age. Boeing employees almost all of whom are highly computer literate are doing card checks, arranging for workers to respond on line to fill out cards and to then keep them informed about the campaign. the Union at Boeing in Wichita already has organized 1,300 workers in this fashion. This book has the potential to profoundly change the way in which unions reach out to potential members.

Executive's Guide to E-Business : From Tactics to Strategy
Published in Hardcover by John Wiley & Sons (May, 2000)
Authors: Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright, and PricewaterhouseCoopers
Average review score:

Non-Impressive
I felt the entire book was one big sales pitch. It felt like I was sitting in on a sales presentation. Although the authors did a fairly good job of outlining the 4 stages of the e-business panorama, they neglected to provide solid case studies or real life examples. Instead, I kept coming across recurring messages throughout the book; "all businesses will become ebusiness ...focus on your company's core competency, outsource your non-core competence in order to go to market fast...seamless backend application integration"... very basic stuff. If you are already familiar with ebusiness, this book will bore your as it did me after the first 3 chapters.

I like to suggest a more objective book on ebusiness with better tactics and strategies: "e-Business Roadmap for Success" by, Dr. Ravi Kalakota

Deep E-Commerce MasterGuide
Aimed at senior executives, 'E-Business' offers a mature look at
the competitive e-landscape, business models and e-commerce approaches
based upon 100s of PWC engagements.

The well structured &
illustrated, unreferenced chapters span: a new business model (neither
hierarchical nor discrete steps); channel enhancement (value
propositions for seller and buyers); channel enhancement impacts
(organizations, people, processes and technology); value chain
integration (supply and customer networks); value chain integration
impacts (organizations, people, processes and technology); industry
transformation (physcho or knowco, infrastructure, partnering,
issues); industry transformation impacts (organizations, people,
processes and technology); convergence (speed, strategies);
convergence impacts (organizations, people); managing risk; navigating
change; analytical framework; and a detailed view of e-nabled value
chain.

Strengths include: the great structure, illustrations, tables
and sidebars; the intelligent, thoughtful, deep writing style; the
depth and breath of useful content (for executives to operational
staff); and the frequent useful charts linking business objectives, to
success factors to enablers.

Weakness include: the lack of
references (we must take the authors' words for credibility of
content!); the lack of case study or success story anecdotes to liven
up the sometimes dryness of subject; slightly prescriptive tone; and a
lack of "interactivity" exercises for the reader.

Other
alternatives/companion texts in this area include: May's technical
focus 'The Business of E-Commerce' (ISBN 052177698); Hoque's
opinionated 'E-Enterprise' (ISBN: 052177487X); Cohan's draft review
of 'e-Profit' (ISBN 0814405444); Siegel's glossy brainstorms in
'Futurize Your Enterprize'(0471357634); and Bloor's marketplace
spin in 'electronic B@zaar' (ISBN185788258X).

Overall,
definitely one of the better books in this area, just needing more
science/alternative sources, and case studies to support your
e-business change projects/ enterprises.

in numbers... 10/10
It's a helpful book with clear insights in the ecommerce revolution. It helps to clarify misunderstood concepts and gives a clever perspective of the e-journey in which every business must go through.

Related Vacation Book Subjects: Texas
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